I’ve toyed with cold approaches for many years, both as a copywriter and a marketer

In the past ( specially early days) , I’ve always gone with the machine gun style approach: 

1. Create a series of funny, but generic, emails 

2. Feed them into an automatic CRM system, such as Lemlist. 

3. Get as many email addresses as I can! 

4. FIRE!!!!

It’s a simple system, and it works, but… 

… after a while, it just became a numbers thing – definitely more about the quantity than the quality. 

Doing it this way was a lot of work though, as I said, it did lead to some success. 

Recently though, I’ve decided to be a bit pickier in my choice of clients – especially in copywriting, where you work with business owners over longer periods, rather than one-off gig.

I don’t want just ANYONE as a client… 

… I want PERFECT people. 

So… I made a decision: 

TRADE-IN MY MACHINE GUN FOR A SNIPER RIFLE! 

To ensure I only worked with people I could do my best work with…

… I needed to get choosy. 

Probably easiest if I just show you what this looks like… 

HOW I LANDED MY FIRST HIGH-PAYING COPYWRITING CLIENT 

( $3k For Writing A 3 Email Sequence )

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