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Six Simple Ways To Start Any Sales Message (with examples)

1) Start by making a primary promise of transformation – or one that triggers the right emotional response. 


Example:


Dear reader,
By the time you’re done reading this short letter. You’d have made a minimum of $10,000…if only you follow the simple instructions below: 


2) Start by telling an interesting story 


Example:


On a cold stormy night in December 2020, Barack Obama made a phone call to Paris 


3) Start by saying something that goes against the norm or status quo 

Example:


Harvard business is a big-big brainwashing machine that makes you pay for your own brainwashing. 


4) Start by saying something that majority of your target market already agrees with 

Example ( Ad targeting religious people) 


A fool says in his heart – there’s no God


5) Start by revealing a new discovery, the results of which holds life changing benefits for you prospect 


Example:

I used to trade stocks a lot- but I didn’t made huge PROFITS until I was given a 25-page insider-document by an investment manager at JP Morgan


6) Start by asking a question that piques their interest 


Example:


Dear reader,
Have you ever wondered how your woman rates your sexual prowess when she’s with her friends?


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