I think it was Gary Halbert who said: If God took away your nagging wife and told you the only way you could get a better lover was: 1. Receive letters from 10 different women. 2. Pick a lover based on how each woman describes herself in her letter Now, here’s the question: Which woman …
All of my marketing & content ideas for March came from watching 3 movies and reading this 1 book You have probably heard a lot about How “Netflix is a waste of time”… bla bla bla … But here’s what they didn’t tell you If you are a marketer selling a product or service Watching …
‘Promotions’ tab has cost businesses billions of dollars in losses. (Read & Implement this tip) Just landing in the primary box can 4X your revenue. But how do you fool the smart google algos & avoid the “dreaded promotions tab” Whether you have a sequence for your ecom store or write emails for your client’s …
How to convince people they want something they don’t need ? In many sports (like test cricket, football, tennis) teams/ individuals have a clear plan. They play an attacking game or a defensive game. And if you really think about it, most of us live our lives the same way. We do things to “Win” …
How To Win In Marketing Using Regulatory Focus Theory (RFT) Read More »
Why do most marketing campaigns fail? No BIG IDEA. Remember There’s no greater S.I.N in marketing than not having a BIG IDEA. Look at this headline:”How to lower your blood pressure without drugs” That’s an ordinary ideaIt’s a promise your prospect has heard again & again & again Nothing new to be excited about.Think of …
The What, Why & How of “BIG IDEA” for Your Marketing Read More »
You can boost sales by simply changing the headline or your book title Examples from E Julius Haldeman’s “The First 100 Million” Notice the difference in number of copies sold before/after “Fleece Of Gold” – 6,000 Copies“ The Quest For A Blonde Mistress” – 50,000 Copies “None Beneath The King” – 6,000 Copies “None Beneath …
Change in the headline (alone) can boost your sales by 30000% Read More »
Wake up and smell the copy I wish I had done it from day 1 to up my copywriting game (especially point 2 – FASCINATIONS) “Create a solid swipe file” And organize it like this: Headlines sales bullets (read through to get ex’s &100+ list resources). call to action email openings full landing pages email …
Rather than tell you about Gary Halbert (who, by the way, was a legend in his own time…according to him…and just about everyone else who knew him) I’m going to excerpt from one of his many newsletters. That should give you a good start. “Pay careful attention. The ability to write ads and/or letters that sell is …
The recording of Gary Halbert’s Direct Marketing Secrets Seminar.(Must WATCH) Read More »
Tell me quick and tell me true (or else, my love, to hell with you!) I see that you spent a big wad of dough To tell me things you think I should know. How your plant is so big, so fine, and so strong And your founder had whiskers so handsomely long. So he …
This Poem Teaches Better Lessons on Marketing Than Most MBA Degrees Read More »
here’s your boron’s letter pdf ( if you liked my email that got you here, please leave a comment below )
