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Month: February 2021

The What, Why & How of “BIG IDEA” for Your Marketing

Why do most marketing campaigns fail? No BIG IDEA. Remember There’s no greater S.I.N in marketing than not having a BIG IDEA. Look at this headline:”How to lower your blood pressure without drugs” That’s an ordinary ideaIt’s a promise your prospect has heard again & again & again Nothing new to be excited about.Think of …

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Change in the headline (alone) can boost your sales by 30000%

You can boost sales by simply changing the headline or your book title Examples from E Julius Haldeman’s “The First 100 Million” Notice the difference in number of copies sold before/after “Fleece Of Gold” – 6,000 Copies“ The Quest For A Blonde Mistress” – 50,000 Copies “None Beneath The King” – 6,000 Copies “None Beneath …

Change in the headline (alone) can boost your sales by 30000% Read More »

Use ‘FASCINATINOS’ (most Imp copywriting trick) to hypnotise your buyers and follow you like a dog following meat truck

Wake up and smell the copy I wish I had done it from day 1 to up my copywriting game (especially point 2 – FASCINATIONS) “Create a solid swipe file” And organize it like this: Headlines sales bullets (read through to get ex’s &100+ list resources). call to action email openings full landing pages email …

Use ‘FASCINATINOS’ (most Imp copywriting trick) to hypnotise your buyers and follow you like a dog following meat truck Read More »