Amar Krishna Jha
Da Miracle
16/2E, Dover Terrace
P.O. Box: 700008
kolkata, West Bengal
click through rate Archives - The #ClickToCash Guy of Digital Marketing- Amar krishna Jha

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Tag Archive - click through rate

why email open rates dont matter

Email “open rates” are more unreliable than Apple maps

I happened to visit one of my old e-comm clients and the manager in charge of digital bragged about high open rates on their emails. Maybe he wanted to score good in front of the owner, maybe he has been taught “open rates” are one of the important metrics for email. So I asked, then why do you need me for fixing your email campaigns? He replied we aren’t getting people buy…

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