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Leveraging Video for Brand Building and video marketing statistics - Digtal marketing & Growth hacking Consultant, Kolkata, India

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Leveraging Video for Brand Building and video marketing statistics

Leveraging Video for Brand Building & Sales

To perform well in the digital world, brands need strong content. This content can come in various forms, but video’s dominance is painting an interesting picture.  It’s insatiable demand of videos that’s keeping marketers all over world busy for last 2 years. Almost every company is leveraging video ads to build their brand uniquely and get sales. 50% of the total online traffic comes from viewing content and the total number of viewers is almost 73 million. These figures are tremendously impressive and marketers have got the point about video. Facebook and Google gave importance to video a long time back and now almost everyone understands the power of video content. Online marketing is always going through change and the innovative methods are coming every now and then. Video marketing is the buzzword now and it is here to stay.

What Makes Video Ads So Compelling?

The question here is not about video ads, it is about storytelling using a video. Life on social media is ruled by visual experiences and video helps in creating the most powerful impact. Several modern techniques can be used in case of video marketing and it is most widely used in social media channels and the various websites. Large as well as small businesses can benefit from short-form video, which tells the story of their brand uniquely. It engages instantly with the audience and helps is gaining their trust. Several brands have produced short video and promoted their products as well as services brilliantly.  

Some of the brands using facebook live videos for marketing brilliantly BuzzFeed, Grazia, Dunkin Donuts,  Tastemade, Tough Mudder 

Almost 64% of customers purchase an item, if a video representation is available on the website. This indicated clearly that video has won the hearts of customers and they prefer it over other forms of content.

Video Marketing Directly Boosts Sales

The algorithm in the popular social media websites likes Facebook and Twitter have changed and now video content is favoured. For marketers, boosting the sales is the most important thing and what better way than video ads. Fresh leads are accumulated in the sales funnel and by focusing on video ads the conversion rate also goes high. This metric is irrespective of the category, as video works in every sector. Moreover, video marketing denotes confidence and it can be a good tool in the brand building exercise.

Video Ads Have Great ROI

If your company doesn’t have a proper video marketing strategy, you are already lagging behind. ROI is everything in digital marketing and video provides an impressive ROI. Approximately 76% of marketers have agreed to this and the data is showing some impressive details. You don’t need a big setup to produce videos, as smartphones can do the job as well.

Video Marketing Success – Case Study

Apple is known for their innovative marketing strategies and on the digital front, they broke all records by creating a powerful video campaign to promote the new iPhone. The video ad features Taylor Swift and it was instantly engaging. The video got millions of views and it helped Apple increase iPhone sales. They key is to be creative, innovative and consistent. Customers always appreciate and connect with good content.

Some insights to form video marketing strategy from wordstream

Video Marketing Volume Statistics

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 1200% more shares than text and images combined.
  • You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

 

An entrepreneur who treks or goes biking on Himalayas. A technocrat who coins taglines. A foodie who plays the harmonica. A famous bathroom singer who buys all the latest publications. A compulsive movie goer who creates digital strategies. Modern Marketing consultant helping businesses & brands to believe in GoD (Going Digital)

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