Amar Krishna Jha
Da Miracle
16/2E, Dover Terrace
P.O. Box: 700008
kolkata, West Bengal
Interesting & Actionable Digital Marketing Consumer Insights you can use for Strategy - The #ClickToCash Guy of Digital Marketing- Amar krishna Jha

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digital marketing insights 2017

Interesting & Actionable Digital Marketing Consumer Insights you can use for Strategy

At the core of every thing planners do in a Digital Marketing agency is INSIGHTS

But do not confuse observations with insights.

There’s difference between observation & insight.

Observations record what people do or say.

INSIGHTS answer the question WHY?

Some examples of insights are

insights

A great insight is like a refrigerator the moment you open it and look inside a light comes on

One great insight is worth a 1000 good ideas.

Here’s some great insights you can use to make strategies for your next campaign.

The other 2 ways to create campaigns are

  1. make it entertaining
  2. use storytelling

Interesting insights

  • Top service searches in 2017, ‘dining’ (140%) ‘astrology’ (150%) ‘home repair’ (87%) *Google trends
  • ‘How to’ searches grew 3X on YouTube in the last 6 months in 2017! *Google Trends (You know what to name your next Video)
  • RentMojo the online rental platform has rented assets to more than 22k customers in <3yrs and earns $3 mn+ a yr as revenues
  • 36% of mobile phone buyers were influenced by online videos during their purchase journey in 2017! *Google
  • Searches for local services in India grew by over 50% in 2017! Eg:Movers n Packers, home repair etc. *Google
  • ‘Recipe’ watch time has grown 6X on #YouTube  in the 1st 6 months of 2017. *Google trends
  • Mobile searches in India witnessed a 5x increase in ‘Near me’ queries in last 6 months with users turning to mobile for local.
  • As per estimates there are over 2 trillion searches conducted on Google last yr, with >60% of searched from Mobile! are you reaching them?
  • Over 100mn + people have transacted online in 2017 in India already!
  • On an avg. an online shopper spent INR 1100 in Jul’17
  • The highest use of content in regional language is through chat apps.
  • Smartphone market in India grew by 18% in first 6 months of 2017 vs. 3% globally. *IMRB
  • The internet user base in rural India grew by 22% to reach 170 mn users in June’17 *IMRB
  • The internet base in Urban India grew by 7% to touch 285 IMn users in June’17 *IMRB
  • Mobile is the primary device for accessing internet for 77% urban and 92% rural users in India *IMRB
  • Internet penetration in Urban India stands at 60% vs. a rural penetration of 17% as on June’17 *IMRB
  • Top service searches in 2017, ‘dining’ (140%) ‘astrology’ (150%) ‘home repair’ (87%) *Google trends

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2 Comments

  • Bhai Bhai

    October 27, 2017, 8:35 am

    Hi amar ji this post is good can you please create a post for YouTube, how to increase views and subscribers

    • Amar

      December 8, 2017, 1:19 pm

      Thanks Mudit. Next week will pick your topic…was working on it 🙂

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