FREE digital marketing resources & courses for learning
Digital marketing certificates one should own as a marketer
AdWords search advertising certification
The focus here is on creating and optimizing search ad campaigns across the search network (primarily search engine). It involves using tools like Keyword tools, targeting tools, bidding and budgeting tools.
Display advertising certification
Display ads are the building blocks to meet initial branding goals. This covers how to reach different types of audience by targeting at what kind of display content would lure that particular demographic.
Mobile advertising certification
The module teaches you about the psychology of mobile users, how to influence them to make a decision, bidding and targeting strategies, measuring performance and conversions.
Video advertising certification
This module allows you to venture into the lengths and depths of channel creation, growth, optimization, and monetization. The certification is given in four different modules,
- Content Ownership
- Asset Monetization
- Channel Growth
- Content Strategy
Shopping advertising certification
The course educates a person on how to
- Create a Merchant Account
- Create a Product Data Feed
- Create & Manage a Shopping Campaign
Google Analytics certification
- The basic course for a beginner starts off with how to create an account & implement a track code.
- The advanced course teaches you how to collect, decrypt data and conversion of them into reports. It takes you through advanced topics through 4 units which revolve around Data Collection, segmenting, processing & remarketing.
Google tag manager certification
Using clichéd or misleading tags reduces the site performance phenomenally. The course will teach you how to use Google Tag Manager, which cuts down your work and makes the tags more efficient.
Google Unlocked –
HubSpot Academy’s Inbound Certification
This free course is stretched over a 5 hour class and guides you through SEO, blogging, nurturing & conversion of leads. All of these put together, a modern inbound strategy is formulated.
HubSpot Content marketing certification
Highlighting the difference between Inbound and Content Marketing, the course will aid you in creating your own content library and also making your content assets more efficient. You will be taught to write engaging content, which you can promote and give back leads & new customers.
HubSpot E-mail Marketing Certification
While there are over 2 million mails sent every day, most of them go unopened or end-up on the spam folder. The course will embed you with skills on how to write engaging emails and to define your own E-mail marketing strategy, through analytics and optimization.
Facebook Blueprint Certification:
This certification aims at using the Facebook fraternity of apps to your advantage. Although the courses are free of cost, anyone who wishes to get an official certificate from Facebook needs to pay to schedule an exam.
Week 1: Funnel Strategy
Week 2: Funnel Architecture
Week 3: Account Setup & Integrations
Week 4: Building The 6 Core Funnels
Week 5: Actionetics: Action Funnels, Sequences and MORE!
Week 6: Backpack: Running An Affiliate Program
Week 7: Copy 101 & Funnel Scripts
Week 8: Advanced Design & Video Tips
Week 9: Testing & Publishing
Week 10: Funnel Optimization
Week 11: High Ticket Sales & Client Intake
Week 12: Successful Project Delivery
PPC University is a totally free online learning resource created by WordStream, to help build your PPC and digital marketing skills. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.
You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
Diploma in E-business by Alison
Note: All these courses are free with content available online by respective companies. But in digital marketing knowing how to do it has “zero” value compared to how it is done. It’s very practical oriented course and hence I recommend practising everything one is learning on a website, social media profile etc…may be of the institute, or if you have some business. Finding one customer and working on their accounts for free should not be a problem. Just reach out to them with how you can help them generate more revenues through your marketing skills.