Amar Krishna Jha
Da Miracle
16/2E, Dover Terrace
P.O. Box: 700008
kolkata, West Bengal
Digital Marketing Training, Kolkata, For Brands, Agencies & Individuals

Digital Marketing Training & Certifications

Training sessions for small and large marketing teams on digital marketing & analytics

Amar krishna Jha- digital marketing trainer & speaker

Some Unique Workshops

  1. #Videology – Make & Market Video’s From Your Smartphone – Register

  2. #ClickThenWhat ( Instagram for photographers) – Learn how your clicked photographs can earn money and help you pay your bills (Next Workshop coming soon)

Short term Digital marketing courses I offer to institutes & corporate’s

 

Course 1: SEO – 3 days (6hrs/day)

ON-Site & Off-Site

  • What is Search Engine Optimization?
  • How search Engine works
  • Why we need SEO?
  • Keyword research and competitors analysis
  • Using different tools for finding best keywords
  • Using Google’s Keyword Planner and other keyword tools for finding best keywords
  • Finding target audience
  • Applying the collected keywords in the website

Local SEO

  • How to optimize your website for local search
  • Why local search you should never overlook
  • What is Google Local listing
  • How to optimize Google’s local listing

Web audits and analysis

  • How to use tools to find internal links
  • How to use tool to find competitors backlines
  • How to analyze your own website using tools
  • How to check page speed and optimize it

 

Course 2: SMM – 3 days (6hrs/day)

  • Understanding Importance of Social Media
  • What is social Media Marketing and why it’s important for online presence and branding
  • Detailed coverage on Facebook
  • Detailed coverage of twitter
  • Detailed coverage of Instagram
  • Detailed coverage of LinkedIn
  • Brief on other social media like quora, pinterest & snapchat

 

Course 3 : AdWords/PPC – 2 days (6hrs/day)

  • What is Online Advertising?
  • What is PPC
  • Why Pay Per Click (PPC)?
  • Understanding conversion in PPC
  • How it’s different from Organic SEO
  • How to create Adword account and manage
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research Monitoring a campaign – Quality Score for keywords & CTR for keywords, Ad copies
  • Search Campaign – Creation and Optimization
  • How to create successful campaign
  • How to create better ads
  • Understanding bidding in Adwords

 

Course 4: Analytics – 1 day (6 hrs/day)

  • What is Google Analytics
  • How to create analytics accounts
  • How to integrate code on your website
  • How to track your visitors
  • How to optimize your blog/website as per users visits
  • Changing your business strategy as per your visitors behaviour
  • Build custom analytics reports
  • How to get insights from analytics data

 

Course 5: Video Marketing – 1 day / 6 hrs

  • How to post your video’s on YourTube/FB/Twitter/Instagram
  • How to optimize video for better search presence
  • How to advertise on YouTube
  • How to earn money on YouTube
  • Video Marketing analytics

 

Course 6: Email Marketing – 1 day / 6 hrs

  • Why email marketing for business
  • Understanding Do’s and don’ts of E-mail marketing
  • Email Marketing advantages and When to use it
  • How to create a Email Marketing list based on segmentation
  • Creating attractive email content
  • How to avoid web spamming
  • How to track your email conversion sand visitors through emails
  • Using Mailchimp & other tools
  • Content writing and A/B testing
  • Drip E-mail Marketing
  • How to deal with domain black list?

 

Course 7: Mobile Marketing- 1 day / 6 hrs

  • Understanding Mobile Marketing
  • Why your Website should be mobile friendly
  • How mobile advertising is different from desktop version
  • How to create effective banners for mobile marketing
  • Why mobile marketing you should not overlook
  • e Apps and how to optimize it on Google play
  • Responsive v/s Separate mobile portal
  • Mobile site vs App
  • Getting listed on app stores and App Store Optimization(ASO)
  • How to Promote your App
  • How to Monetize your App

Course 8: Content Marketing – 2 days (6hrs/day)

  • Why quality content is essential for website
  • How to create / write unique content
  • How to engage your visitors with useful content
  • How to submit your content in the web for link generation
  • How to earn as freelance content writer
  • How to create lead funnel using content marketing

Course 9: Lead Generation & Growth Hacking – 2 days (6 hrs/day)

  • What is lead generation and its different methods
  • Why leads of target customers are essentials
  • How to collect genuine leads
  • How to use your lead for best results
  • Understanding newsletter for lead generation
  • Best practices in setting up a lead management system
  • How to nurture leads. Case Studies.
  • Strategies to convert leads into users of your platform
  • Growth Management
  • What is Growth Hacking?
  • The problem that Growth Hacking solves
  • The Lean Marketing framework

Course 10: Facebook Marketing – 1 day / 6hrs

  • Facebook Marketing
  • Brand Promotion through Facebook.
  • Reputation Management through Facebook.
  • Promotion through Coupon/Freebie.
  • Facebook PPC Management
  • Total Campaign Setup guidelines and best practices.

Course 11: E-commerce website marketing – 1 day / 6hrs

  • Understanding concept of how e-commerce websites works
  • How UI/UX is crucial for e-commerce websites
  • How to Apply Organic SEO strategy for e-commerce website promotion
  • Using facebook for online promotion of e-commerce website
  • Doing on-page and Off-page SEO for ecommerce websites

 

Course 12: Affiliate Marketing – 1 day / 6 hrs

  • What is Affiliate Marketing and how does it work?
  • The Different Commission Structures Involved
  • Best Practices in setting up an Affiliate Program
  • Different type of Affiliates with examples
  • How to find best paying affiliates sites
  • Tracking and Attribution Models
  • Establishing an Affiliate Network for your website
  • How to Sign Up Affiliates for your website
  • Setting up your own Affiliate Program
  • Detailed coverage in CJ(commission junction)
  • How to optimize your blog and website for affiliate marketing

Course 13: Online Reputation management – 1 day / 6 hrs

  • What are online reviews?
  • How this affects your business
  • How to get reviews from your customers
  • How to give polite reply for bad reviews

Course 14: Earn money from your clicked photographs

  • Track competitors and hack their audience
  • How to use stories and instagram direct
  • How to use instagram as your quick portfolio with themes and grids
  • Sell your photos, let your passion help you pay your bills
  • Using proper hashtags & trends to reach out to your target audience
  • Create effective stories & stand out from crowd
  • Get your brand on instagram explore page
  • Learn How to do paid advertising on instagram
  • Bonus- Use of fb/twitter/blogs to promote your work and generate work leads
  • Create your personal brand on social networks

 

Course 15: Blog and earning – 1 day (6 hrs)

  • How to create free blogs
  • How to write effective blogs
  • How to optimize blogs
  • Engaging your visitors in your blog
  • How to apply for AdSense
  • How to earn extra money through AdSense
  • How to get paid contents & use affiliate to make extra money
  • Other ways to monetize blogs

Some other important things I will cover in workshop 

1. Real-life social networking game

– How do we connect with others on social networks around our passions?
– How do connections lead to conversations, collaboration and community?
– How can brands connect with people around their passions?

2. The young, urban Asian consumer

– How is the value system of the young, urban Asian consumer changing?
– How is the media consumption behavior of the young, urban Asian consumer changing?
– How is the young, urban Asian consumer tapping into global subcultures on the social web?

3. Community-centric integrated marketing

– How is the social web changing integrated marketing and the role of agencies?
– How can brands create a series of integrated marketing campaigns that build upon each other?
– How can brands leverage owned, paid and earned media into their integrated marketing strategy?
– Pepsi Refresh case study.

4. Social web strategy for business impact

– How can brands leverage conversations, campaigns and communities for business impact?
– How can brands build online communities to organize and energize their evangelists?
– How can brands measure business impact, platform influence and program engagement?
– Dell case study.

5. Social web strategy in the B2C context

– How can brands use contests to build high-engagement communities?
– How can brands use communities to drive retail footfalls?
– How can brands create cause-based communities to connect with their stakeholders?
– Starbucks case study.

6. Social web strategy in the B2B context

– How can brands use communities to strengthen relationships with partners?
– How can brands use communities to attract and motivate talent?
– How can brands use communities to establish thought leaderships?
– Microsoft case study.

7. Social-CRM and social-commerce

– How can brands use social media at each stages of the customer life-cycle?
– How can brands use reviews and recommendations to cross-sell and up-sell to customers?
– How can brands use real-time support on social networks to increase customer satisfaction?
– Best Buy case study.

1 day in-house workshop @Kolkata:

I will help you understand the total landscape of Digital marketing and assist you in building a custom Digital marketing strategy for your business. For details on Fee and availability get in touch or Call /WhatsApp- +91-9163233906.

Digital Marketing Workshop Outside Kolkata

I am often asked to to conduct workshops outside Kolkata.

To make it easier for you (and less painful) to get me to participate in your event, please read these rules before you contact me about conducting workshop (or otherwise participating):

Expenses

No matter what the status of the event is – I expect the organisers to cover any expenses I incur while travelling to and from the event, and accommodation costs, if any. I travel by air primarily, and will consider other forms of travel only if it can be proven that there are no air connections possible to the place where the event is being held.

Non-Commercial Events

I do not charge a speaking fee for speaking at non-commercial events.

If you would like me to speak at a non-commercial event (such as a Digital Marketing meet, or a gathering at an educational institution), then I will be happy to do so if I have the time and it is convenient for me to be there.Send me an email (do *not* call me on the phone!), tell me about the event, and if it is possible for me to be there, I will be.

If the event is in Kolkata, then I’ll find my own way to the event. If it is not in Kolkata, it will be your responsibility to get me there and make sure that I don’t get wet in the rain or starve to death. In short – travel and accommodation expenses, unless I am actually in town for some other work at the same time.

Commercial Events

Anything that is not a non-commercial event, is a commercial event.

I am a professional – my time is money. Taking workshops and making people aware of Digital marketing ladscape, possibilities and how to strategies your resources for getting maximum out of your Digital spend is part of my revenue stream.

This means that I will charge you a speaker fee if you want me to speak at your commercial event.

In particular: if you charge people a fee to attend the event, I will charge you a fee for speaking. This is fair – you are making money, so should I. Even if you are collecting fees to “cover expenses” – I am such an expense.

  1. Fees: My fee-structure is flat-fee only, I am not interested in (or have the time for) revenue-participative schemes (“share of the gate fees”). My charges are based on the time I need to spend at the event, as well as time required to prepare for it.To get a quotation, please contact me with complete details about the event (including what you are charging for it – something my staff will in any case make a discovery on).
  2. Exceptions to the Fee rule: The only exceptions to the fees-rule are educational institutions, and completely free (i.e. non-commercial) events where no one has to pay to listen to me speak. Note the reference to “non-commercial” – if a vendor (say “Acme Soaps”) holds an event to promote its products, and does not charge people for attending, then it is still a commercial event.
  3. Payment Terms:Because of the nature of the “product” (once I have given the talk, it’s given), I insist on being paid 100% in advance and that the payment has realised (the cheque has cleared) before I even come to the event.The only exception to this is for current clients of mine and (of course) if no fees are applicable.
  4. Endorsements:While I may agree to appear at an event used to promote a product or service, I do not do product or service endorsements. This means that I will not refer to the product in my talk, implying that it is either better or worse than anything else. There is an exception to this – if I am actually a user of the product or service, I may choose to comment on it. However, my comments may not be used as part of an advertisement or publicity campaign.

Technical Rider

To help you prepare things for my talk, please make sure that you read my Tech Rider, and pass a copy of it to the organizers and people preparing the venue. It will help save time and will ensure that things go smoothly during the talk.

Tech Rider

When I speak at an event, I have a few requirements:

  1. Microphone:I require my hands free, and I move around a lot. Therefore, I need a good quality, cordless lapel/lavelier microphone. I do not use handheld or podium microphones.
  2. Laptop:I may use a few supporting slides during my talk, and I project them exclusively from my own laptop. I also use my own presenter-remote. I may need an audio connection for any multimedia content I may show, and I will definitely need a power socket to plug my laptop into.
  3. Slides:Do not ask me for my slides before the event – I will give you a copy after my talk. If you want the slides up front to “check what is going to be said”, you have probably invited the wrong kind of speaker – I know what my subject is and what I will talk about.
  4. Projector:I will need to connect my laptop to a reasonable projector, capable of taking VGA or HDMI input, at a resolution of at least 1024 x 768 x 16 million colours.
  5. Water:I will require a small bottle of cold mineral water (250/500 ml) I can hold in my hand. Please don’t provide a 1 or 2 litre bottle and a glass – it distracts.
  6. Stage:Please do not have a row of tables and chairs on the stage when I am speaking. I am a speaker, not a panel!
  7. Introduction:I hate long introductions – they waste everyone’s time. I will introduce myself if necessary, but as far as possible, I’d like to get start my talk ASAP.

Questions: I like to answer questions after the talk, but taking questions while I am talking (no matter how much someone disagrees with what I am saying) is disruptive for everyone if the audience is more than 20 people.

Latest from the blog

Testimonial

Amar helped us kick start our Google’s Digital Marketing program at Kolkata and is continuing the great work by providing excellent value added training to working professionals in Digital Marketing.

Dr Rohit Goswami

Product Manager and Category Head -Manipal Pro learn

Ready for some strategic consultancy?

Whatever stage your are at I can help you deliver a successful strategic digital marketing plan.