January 23, 2018
Course 1: SEO – 3 days (6hrs/day)
ON-Site & Off-Site
Web audits and analysis
Course 2: SMM – 3 days (6hrs/day)
Course 3 : AdWords/PPC – 2 days (6hrs/day)
Course 4: Analytics – 1 day (6 hrs/day)
Course 5: Video Marketing – 1 day / 6 hrs
Course 6: Email Marketing – 1 day / 6 hrs
Course 7: Mobile Marketing- 1 day / 6 hrs
Course 8: Content Marketing – 2 days (6hrs/day)
Course 9: Lead Generation & Growth Hacking – 2 days (6 hrs/day)
Course 10: Facebook Marketing – 1 day / 6hrs
Course 11: E-commerce website marketing – 1 day / 6hrs
Course 12: Affiliate Marketing – 1 day / 6 hrs
Course 13: Online Reputation management – 1 day / 6 hrs
Course 14: Earn money from your clicked photographs
Course 15: Blog and earning – 1 day (6 hrs)
1. Real-life social networking game
– How do we connect with others on social networks around our passions?
– How do connections lead to conversations, collaboration and community?
– How can brands connect with people around their passions?
2. The young, urban Asian consumer
– How is the value system of the young, urban Asian consumer changing?
– How is the media consumption behavior of the young, urban Asian consumer changing?
– How is the young, urban Asian consumer tapping into global subcultures on the social web?
3. Community-centric integrated marketing
– How is the social web changing integrated marketing and the role of agencies?
– How can brands create a series of integrated marketing campaigns that build upon each other?
– How can brands leverage owned, paid and earned media into their integrated marketing strategy?
– Pepsi Refresh case study.
4. Social web strategy for business impact
– How can brands leverage conversations, campaigns and communities for business impact?
– How can brands build online communities to organize and energize their evangelists?
– How can brands measure business impact, platform influence and program engagement?
– Dell case study.
5. Social web strategy in the B2C context
– How can brands use contests to build high-engagement communities?
– How can brands use communities to drive retail footfalls?
– How can brands create cause-based communities to connect with their stakeholders?
– Starbucks case study.
6. Social web strategy in the B2B context
– How can brands use communities to strengthen relationships with partners?
– How can brands use communities to attract and motivate talent?
– How can brands use communities to establish thought leaderships?
– Microsoft case study.
7. Social-CRM and social-commerce
– How can brands use social media at each stages of the customer life-cycle?
– How can brands use reviews and recommendations to cross-sell and up-sell to customers?
– How can brands use real-time support on social networks to increase customer satisfaction?
– Best Buy case study.
I will help you understand the total landscape of Digital marketing and assist you in building a custom Digital marketing strategy for your business. For details on Fee and availability get in touch or Call /WhatsApp- +91-9163233906.
I am often asked to to conduct workshops outside Kolkata.
To make it easier for you (and less painful) to get me to participate in your event, please read these rules before you contact me about conducting workshop (or otherwise participating):
No matter what the status of the event is – I expect the organisers to cover any expenses I incur while travelling to and from the event, and accommodation costs, if any. I travel by air primarily, and will consider other forms of travel only if it can be proven that there are no air connections possible to the place where the event is being held.
I do not charge a speaking fee for speaking at non-commercial events.
If you would like me to speak at a non-commercial event (such as a Digital Marketing meet, or a gathering at an educational institution), then I will be happy to do so if I have the time and it is convenient for me to be there.Send me an email (do *not* call me on the phone!), tell me about the event, and if it is possible for me to be there, I will be.
If the event is in Kolkata, then I’ll find my own way to the event. If it is not in Kolkata, it will be your responsibility to get me there and make sure that I don’t get wet in the rain or starve to death. In short – travel and accommodation expenses, unless I am actually in town for some other work at the same time.
Anything that is not a non-commercial event, is a commercial event.
I am a professional – my time is money. Taking workshops and making people aware of Digital marketing ladscape, possibilities and how to strategies your resources for getting maximum out of your Digital spend is part of my revenue stream.
This means that I will charge you a speaker fee if you want me to speak at your commercial event.
In particular: if you charge people a fee to attend the event, I will charge you a fee for speaking. This is fair – you are making money, so should I. Even if you are collecting fees to “cover expenses” – I am such an expense.
To help you prepare things for my talk, please make sure that you read my Tech Rider, and pass a copy of it to the organizers and people preparing the venue. It will help save time and will ensure that things go smoothly during the talk.
When I speak at an event, I have a few requirements:
Questions: I like to answer questions after the talk, but taking questions while I am talking (no matter how much someone disagrees with what I am saying) is disruptive for everyone if the audience is more than 20 people.
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January 23, 2018