Amar Krishna Jha
Da Miracle
16/2E, Dover Terrace
P.O. Box: 700008
kolkata, West Bengal
Digital Marketing News this week with tool to make chat bot, book & app recommendation - Digtal marketing & Growth hacking Consultant, Kolkata, India

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Digital Marketing News this week with tool to make chat bot, book & app recommendation

Digital Marketing News this week with tool to make chat bot, book & app recommendation

Please absorb these news in silence unless you are smarter than elephants

[Elephants are exceptionally smart creatures. They have the largest brain of any land animal, and three times as many neurons as humans.]

Some good reads on Digital Marketing this week

Marketing in the age of ‘micromoments’ How Philips is transforming its digital strategy to make micromoments count for all consumers
(Share with #DFE)

Google Launches Ad Campaign #OnGoogleMaps ( expect more ads by businesses )
(Share with #DFE)

How AI-enabled Real-time Optimization Will Shape Content in Future
(Share with #DFE)

How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences
(Share with #DFE)

How Canva’s Growth Team Improves Activation [Case Study] ( Tip: If you don’t know photoshop Canva is your go to tool for designs)
(Share with #DFE)

Behavioral Science & Analysis: How To Turn Psychology Into Sales

(Share with #DFE)

Book Recommendation of the week
Hooked: How to Build Habit-Forming Products ( it’s just amazing read and has won best marketing book awards along with many other accolades Go buy now )

App recommendation of the week
Flipboard – ORGANIZING THE WORLD’S STORIES FOR YOUR PASSIONS. It’s a beautiful app for curating content and so well designed that I bought my ipad just for this app 😁. Also available for android.

Tool worth giving a spin
Instagram actionable insights from ink361 best use case, find community-oriented, specific hashtags that will drive more engagement and help you build a brand.

Chat Bots ( the future, they are going to kill apps )

Looking to build a chat bit give FlowXO a spin

Feeling alone talk to this award winning AI chat bot (Future of chat-bots which will change the way companies engage with customers through automation )

The other day we had met Nostradamus over a cup of coffee to get all the secret sauces we can’t share all of them but here’s few

Whatsapp is working hard to bring in revenues.
In Spite of repeatedly confirming no ads policy its going to be interesting how they go about it. Will it be from digital payments they are planning to launch soon or by adding a feature in app which lets customers communicate with businesses to “get answers to questions, resolve issues, and complete transactions.” Facebook’s other messaging app, {Messenger, is trying to do something similar.}

Facebook is also working on facebook group live video chat.

And Amazon is behind everyone’s peace of mind 🙂

Some stats to make you realise your investment in Digital was a good decision 🙂

✔Digital media spend in India is expected to see an increase from Rs. 7300 in 2016 to Rs. 9490 crores this year. That’s a growth of 30 percent from the previous year.

✔India Brand Equity Foundation (IBEF) forecasts India’s digital advertisement market is poised to grow at a compound annual growth rate (CAGR) of 33.5% to cross the Rs. 25,500 crore mark by 2020.

Story time
(In the end we ain’t nothing but a poem…a story🎬)

Watch this TED video on art of storytelling in marketing.
Duration 12:35, totally worth!


Did you know It is a mystery how elephants communicate with one another and share information? And they are exceptionally well at it. So be an elephant, communicate what you liked & what you didn’t so we can improve your next issue & share with other elephants.

Digital for Elephants #DFE (more on this in next issue)

Amar (9088414444)

[If you are receiving this for the first Time and are Interested in exploring previous news letters, let us know]

Have a great week

An entrepreneur who treks or goes biking on Himalayas. A technocrat who coins taglines. A foodie who plays the harmonica. A famous bathroom singer who buys all the latest publications. A compulsive movie goer who creates digital strategies. Modern Marketing consultant helping businesses & brands to believe in GoD (Going Digital)

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