How much do you know about Facebook ads frequency cap? How many times can your add be shown to a user? What is a good frequency for facebook ads? What are the facebook ad frequency best practices? Does it matter if you split platforms in your targeting? How to set frequency in facebook ads? Now the reason so many questions thrown around ‘frequency’ is because it’s known as the SILENT…
Whenever you start a new business venture… a big part of its success is to build a community around it. Especially when you’re in the lifestyle or wellbeing niches. For most people, the tendency is to immediately start thinking about, “How do I monetize all this?” But here’s the thing: You can’t monetize something that doesn’t produce real, concrete results for people yet. Instead, what you should be asking yourself…
One thing I learned the hard way… PEOPLE WILL ALWAYS HAVE MONEY FOR SOMETHING THEY ACTUALLY WANT! If the prospect has a problem with the price, It’s because you failed to make him realize the value of it. He didn’t feel any sort of urgency in doing the transaction with you. (However, some people are just plain pain in the ass and you can’t close everyone so brush it off…
Let me ask you something… How would you like it if you had virtually no competition in your niche? If you had the monopoly? Imagine it: You’re the only electrician in Mumbai. Or, you’re the only real estate agent in Delhi…or… the only digital marketing agency in Kolkata… How great would that be? I mean, literally, your phone would never stop ringing, right? Now, the interesting thing is… when it…
SEO Monitoring Tools for 2018 I keep getting this question a lot, which are the Best SEO monitoring tools that I should use? Some of my good friends do everything manually when it comes to SEO and they are few of the best SEO people I know. But manually you are limited. SEO monitoring Tools help you get so much more quickly so I decided to share some of the…
As a marketer, you have to come up with profitable keyword opportunities before you execute any of your marketing campaigns. It doesn’t even matter if you’re preparing for SEO, PPC, or a full-on content marketing. To make sure your efforts lead to profitable results, you need a refined list of target keywords that strike the balance between keyword demand, competitiveness, and user intent. That’s pretty much keyword research in a…
WHY POSTING ON FACEBOOK GROUPS WAS GETTING ME NOWHERE UNTIL I GOT THIS RIGHT I took my digital audit business online over a year ago and started posting all over Facebook groups. All coaches said that it was a gold mine for getting new leads and clients, so I took his word for it. I posted weekly and did my best to give value and put a ton of effort…
In certain markets what you sell is seen as a commodity. For example, workplace safety… People look at workplace safety as a requirement. They’re going to do what they need to do to be in compliance, but nothing more. So, naturally, everyone is shopping for the lowest price. And if that sounds a little like your industry, then your challenge becomes: How to turn something so commoditized into a competitive…
Manual Bidding – The Magic Bullet? There has been a TON of talk about manual bidding (Specifically the Bully Method) the past few weeks. It has even consumed my calls with potential clients (YIKES). I just wanted to say a few things to keep in mind if you are someone with that MBid itch ***Don’t get me wrong. Manual bidding is an extremely powerful tool when running Facebook ads when…
A few years ago I was doing some research on Hollywood, to pass time, had few interesting links open to amuse me. There was this article about top 100 Hollywood entertainers that caught my attention. How much they earn, what they do to earn it, the Hollywood pay gap and so on. Do you know Siegfried and Roy? It’s a very famous duo – two guys and a tiger –…
