SEO Monitoring Tools for 2018 I keep getting this question a lot, which are the Best SEO monitoring tools that I should use? Some of my good friends do everything manually when it comes to SEO and they are few of the best SEO people I know. But manually you are limited. SEO monitoring Tools help you get so much more quickly so I decided to share some of the…
As a marketer, you have to come up with profitable keyword opportunities before you execute any of your marketing campaigns. It doesn’t even matter if you’re preparing for SEO, PPC, or a full-on content marketing. To make sure your efforts lead to profitable results, you need a refined list of target keywords that strike the balance between keyword demand, competitiveness, and user intent. That’s pretty much keyword research in a…
Manual Bidding – The Magic Bullet? There has been a TON of talk about manual bidding (Specifically the Bully Method) the past few weeks. It has even consumed my calls with potential clients (YIKES). I just wanted to say a few things to keep in mind if you are someone with that MBid itch ***Don’t get me wrong. Manual bidding is an extremely powerful tool when running Facebook ads when…
I happened to visit one of my old e-comm clients and the manager in charge of digital bragged about high open rates on their emails. Maybe he wanted to score good in front of the owner, maybe he has been taught “open rates” are one of the important metrics for email. So I asked, then why do you need me for fixing your email campaigns? He replied we aren’t getting people buy…
Digital marketing certificates one should own as a marketer Google AdWords search advertising certification The focus here is on creating and optimizing search ad campaigns across the search network (primarily search engine). It involves using tools like Keyword tools, targeting tools, bidding and budgeting tools. https://support.google.com/partners/answer/3153810?hl=en Display advertising certification Display ads are the building blocks to meet initial branding goals. This covers how to reach different types of audience…
Branding only works for cash RICH businesses. It’s not the right thing if you are a small or mid-size business. Branding needs constant ad budgets. It means waiting for months with no guarantee people will buy from you. People will often mail postcards, run ads, and manage campaigns that are just designed to get some visibility for their name. It sure gets you visibility but sales?…