The Only Newsletter That Teaches Category Creation
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Every marketing guru preaches the same gospel that guarantees you'll remain a commodity forever:
Translation: Accept a tiny slice of someone else's pie. Meanwhile, category creators don't find niches—they create entirely new pies and own 100% of them.
You're still playing in their sandbox, just wearing different colored clothes. True monopolists don't differentiate—they dominate by making competition irrelevant.
Stories are cute. Categories are permanent. Netflix didn't tell a better story than Blockbuster—they created streaming and made DVDs extinct.
Result: $800B valuation while traditional automakers scramble to catch up in a category Tesla defined.
Result: $200B company that literally created the cloud CRM industry everyone else now copies.
Result: $50B peak valuation by creating a category that didn't exist 10 years ago.
Step-by-step frameworks used by billion-dollar companies to create and dominate new markets
How to spot the invisible opportunities hiding in plain sight, even in "saturated" industries
The exact language patterns that make customers forget your competitors exist
Real companies who went from zero to category king, with the precise strategies they used
Copy-paste frameworks you can deploy in your business immediately
How to maintain your monopoly once you've created it
I thought I understood positioning until I read Amar's breakdown of category creation. We pivoted from 'better project management software' to 'async work orchestration platform' and our close rate tripled overnight. Competitors can't even figure out what category we're in.
Stop everything you're doing and subscribe to this newsletter. The Tesla case study alone saved us 18 months of trial and error. We applied the category creation framework and went from $2M to $12M ARR by creating the 'customer intelligence' category.
Most marketing advice is recycled tactics. This is strategic thinking at the highest level. The frameworks in this newsletter are what separates billion-dollar companies from everyone else fighting for crumbs.
We went from 'customer analytics tool' to owning the entire 'AI-powered customer retention' space using Amar's category framework. Our valuation increased 10x in 18 months. Competitors still don't understand what hit them.
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